The influence of lighting in commercial spaces
8 May, 2024 by
The influence of lighting in commercial spaces
Carlos Tortosa

Beyond simply lighting a space.


In the world of commerce, lighting plays a crucial role that goes beyond simply illuminating a space. Lighting is a powerful tool that can influence the shopping experience, brand perception, and ultimately, sales.

Proper lighting can enhance a product's aesthetics, highlight its features, and create a welcoming atmosphere that invites customers to explore and purchase. On the other hand, inadequate lighting can have the opposite effect, reducing the appeal of products and creating a sense of discomfort among customers.

Playing with different lighting tones and adjusting the focus and breadth of light are key strategies for creating visually appealing experiences in stores and retail spaces.

In the case of lighting tones, these can influence the perception of the environment and the products.

Warm Tones: Warm light tones, such as yellows and ambers, can create a sense of warmth and familiarity, making them ideal for clothing stores or boutiques where a cozy atmosphere is desired.

Cool Tones: Cool light tones, such as whites and blues, can convey a sense of freshness and cleanliness, making them suitable for technology or food stores where highlighting the modernity and freshness of the products is essential.

Neutral Tones: Neutral light tones, such as warm or cool whites, offer balanced lighting that can adapt to a variety of commercial settings without distorting the colors of the products.
On the other hand, there is the possibility of focusing on the direction and breadth of the light to create environments where attention is directed either to a specific point or more generally.

Focus: Controlling the focus of the light allows you to direct attention to specific areas or featured products. For example, using focused lights on special displays or highlighted products can emphasize their importance and appeal.

Breadth: The breadth of light refers to the extent of the area illuminated. In commercial environments, adjusting the breadth of light can help create a uniformly lit space or highlight specific areas. For example, a broader light spread is suitable for illuminating hallways or transit areas, while a narrower spread can be used to accentuate displayed products.

At our company, we understand the importance of designing customized lighting systems tailored to the specific needs of each store and retail environment. From fashion boutiques to supermarkets, we work closely with our clients to create lighting solutions that enhance the shopping experience, optimize product presentation, and foster customer loyalty.

Our team of lighting design experts stays updated on the latest trends and technologies in the field, ensuring that each project features innovative and energy-efficient solutions. Whether you're looking to highlight a special display, create a unique atmosphere, or enhance your brand's visibility, we are here to help you achieve your goals with high-quality lighting and smart design.